The Sony Bravia Ad

It's not a new one at all, but as a pioneer in hd shooting, it truely deserves a mention. The idea was really simple, but the great shots and the lively moving balls just pulls this work out of mediocrity.

"The launch of the BRAVIA brand was supported by an advertising campaign, with a commercial featuring 250,000 brightly-colored rubber balls (real, not computer-generated) bouncing down a San Francisco street. The idea was brought to life by director Nicolai Fuglsig with the help of Los Angeles-based special effects guru Barry Conner. In addition to the 12 air mortars, Conner deployed three giant skips, each lifted 50 feet into the air and containing 35,000 colored bouncy balls. The first shot required 50,000 balls to be sent cascading down a hill, colliding at a road junction with a further 50,000 that had been fired along a side street. A team of 50 interns was on hand to gather up the balls for the six takes it took over four days. Golf nets were erected at the sides of the street and every drain was blocked." (from wikipedia)

The clip accompanied by the song Heartbeats (written by Swedish duo The Knife and performed by José González) became very popular. It is so clean and calm, but also full with life, it just catches your eye, and you don't even want to look away...